Back off Super-Cars, here comes Tata

Ever notice how many Tata vehicles are seen on the road these days – this must be an international phenomena because lets face it, travel isn’t cheap. In the midst of all the glory cars, those that all the newly driving licensed are ogling or multi-millionaire dads we have Tata whom seem to be about the only sane manufacturer out there. Hell bent on producing the world’s cheapest vehicle they are also after all manufacturer of some of the worlds most exotic cars – Jaguar and Land Rover spring to mind here. But this article isn’t about the exotic slice of the pie but of their entry level vehicles, of their commercial vehicle success and their slow but forceful entry in these markets.

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